In an effort to secure funding for a new mobile dental clinic and raise awareness for the Smart Smiles Program, we created the Miles of Smiles Campaign. The Campaign directly supported the fundraising efforts and events.

 

The new mobile dental unit launched in the fall of 2017 due to these collaborative efforts and is still branded with the faces of smart smiles today.

 

Campaign elements include:

 

• Brand development

• Market research

• 3 videos for fundraising efforts

• A 6 school coloring contest to select the "faces of smart smiles" 

• PR management

• Annual gala communications

• Digital advertising

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